Besucherforschung
Visit Fredericksburg Texas regularly conducts research to better understand and support Fredericksburg and Gillespie County’s tourism and hospitality industry, with the reports below representing a selection of current findings available as free downloads for local, visitor and tourism industry partners.
Recent research topics include detailed findings on Gillespie County visitor personas, such as demographics, household income and origin markets; the local resident sentiment study, which captures community feedback on tourism, stewardship and marketing efforts; winery visitor research; and more. Additional studies and insights may also be available upon request.
Explore the reports below to learn more and connect with the staff through the form below for questions, collaboration opportunities or additional research.
Neueste Forschung
Residente Forschung
In partnership with Longwoods International, Visit Fredericksburg Texas conducted and completed a resident sentiment survey in May and June 2023, asking for Gillespie County residents’ feedback on tourism, stewardship and marketing efforts. To download the full report, click here.
Besucherforschung
The last visitor research done by Visit Fredericksburg Texas was conducted by MindEcology in August 2022. The research looked at data submitted by lodging partners to determine the type of people visiting Fredericksburg (includes age, household income, behaviors, etc.) View a PDF of the findings here.
The last general visitor research was done by Visit Fredericksburg Texas and was completed in 2019 by Core Research of San Antonio. Data is compared to research in 1999/2000, 2003/2004, 2007/2008 and 2012/2013. For a PDF of the findings presentation, click here.
Weingut-Besucherforschung
The last winery visitor research done by Visit Fredericksburg Texas was completed in 2018 by Core Research of San Antonio. For a PDF of the latest findings presentation, click here.
Durchführbarkeitsstudie zum Konferenzzentrum
Through a request for proposals process, the Board of Visit Fredericksburg Texas selected HVS Convention, Sports & Entertainment Facilities Consulting, a firm with offices throughout the world, to conduct a market and feasibility study on a possible conference center in Fredericksburg, Texas, in 2015. The study was funded by lodging occupancy tax collected by the City of Fredericksburg and updated again in 2022.
If you have questions about visitor research, please contact Visit Fredericksburg Texas.